COUNT / OPERATOR CALCULATOR
Promotion Break-Even
Find the incremental covers a promotion must create before it earns back its direct cost.
METHOD / READY
Put your actual operating assumptions on the tape.
Use one currency and one consistent promotion unit, such as a redemption, cover, or item, across every input.
- Method
- promotion-break-even.v1
- Processing
- In this browser
- Storage
- None
Your numbers stay here. This calculator sends nothing, saves nothing, and reads no RollCall or venue data.
Preparing the calculation sheet.
METHOD / promotion-break-even.v1
What the result means
Incremental contribution combines the promotion contribution, the contribution displaced from regular demand, the assumed incremental share, and any directly attributable halo contribution. Fixed campaign cost and displaced contribution are then deducted.
BOUNDARY STATES
- When incremental contribution per promotion unit is zero or negative, no finite number of units can repay fixed and displaced contribution.
- Required incremental share is unavailable when promotion units are zero or regular contribution per unit is zero or negative.
- A required incremental share above 100 percent means the promotion cannot break even under the supplied assumptions.
This is a transparent operator model, not a benchmark, forecast, accounting opinion, valuation, or instruction to open, close, promote, borrow, or sign a lease. The result changes when the inputs change.
READ FIRST
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