Cost & pricing
Pour Cost Calculator
What is my pour cost on this bottle, and am I charging enough?
Pour cost is the single number most bar owners are judged on. It is the liquor cost of a drink divided by what you sell it for. Enter what you pay for the bottle and what you charge for the drink.
Your numbers
Pre-filled with a worked example so you can see how it behaves. Type over any field with your own figures. Nothing you enter is sent anywhere.
The answer
How this is calculated
Ounces per bottle = bottle size in millilitres ÷ 29.5735
Cost per ounce = bottle cost ÷ ounces per bottle
Cost per drink = cost per ounce × pour size
Pour cost % = cost per drink ÷ menu price × 100
Suggested price = cost per drink ÷ target pour cost %
What this does not tell you
- This is liquor cost only. It does not include mixers, garnish, ice, labour, or breakage.
- Drinks per bottle is rounded down and assumes no over-pouring or spillage. Real bars lose product to both.
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